Hello all! I am in the process of starting my own business! I think I have a product that will be useful to many of my readers!
The idea for an electrolyte replenishing cookie has been floating around in my head for some time now. I just assumed that horses wouldn't eat such a salty cookie. So, I did some thinking and taste testing- and here we are!
The concept behind the De-Lyte Bites is to make life easier for owners of equine athletes. Being an aspiring endurance rider, I was having a hard time wrapping my head around the whole, over-involved process of dosing with e-lytes on the trail. You have to pre-mix your e-lytes with applesauce, then put them in individual tupper wares, once on the trail you have to dismount, fill the syringe, and dose the horse. Most horses I have seen do not enjoy the process and many riders see it as a necessary annoyance. Honestly, I have avoided the whole process by adding powdered e-lytes to Boomer's food at vet checks. However, he didn't seem to like that and ate around the powder. The other downside is that electrolytes are most effective if given in small, frequent doses.
I knew there had to be a better way.
Enter, De-Lyte Bites!!!
I have designed De-Lyte Bites to be a full serving of a balanced electrolyte mix per every 4 cookies. So, you have a single dose in 4 cookies to take out on your trail loop. You can easily grab a cookie from your saddle bag every few miles and give the treat without dismounting! Your electrolyte doses will be spread throughout the event and you won't have to waste time with dosing syringes. The cookies are firm and sturdy, they won't smash or crumble in your saddle bags. How much happier will your horse be when you give him a cookie instead of a syringe?
The electrolyte mix I am using is a pretty standard endurance blend. It contains 5880mg sodium, 4200 mg potassium, and 600mg calcium per 4 cookie serving. This is almost identical to SmartLytes and many other e-lytes on the market. Right now, my packaging is limited but my goal is to offer 24 dose bags (96 cookies) for $8. This is $.33/per serving which is right on par with most powdered e-lytes on the market. I encourage you to pull up SmartPak's electrolyte comparison chart and compare my cookies with their products.
De-Lyte Bites are an alfalfa, oat, grain, and wheat based cookie. They contain molasses for flavor and to help things 'stick'. For those worried about sugar content, each cookie contains less than half a teaspoon of molasses which is less than 4.5 grams of sugar per cookie. This is about equal to the sugar in a peppermint candy.
For me, the most important part of all of this is palatability! I made a few batches of cookies and took them out to the barn. Not a single horse turned up their nose and they all came right back for a second and third cookie. I was afraid that the salty flavor would be rejected, but it was quite the opposite!
I am so thrilled that I have found an easy solution to the whole electrolyte dilemma! In fact, I am so convinced that this is the best idea since sliced bread, I want to share it with everyone! Which is why I am doing what I am doing here. I am in the very beginning stages of production and should have my packaging supplies within a week. If you want to try a sample, check out my website and fill out the contact form or contact me through email at email@example.com. I will get a sample to you as soon as possible. Make sure you let me know what you and your horse think!
Oh, and these aren't just for endurance horses! Eventers, dressage horses, or any horse who sweats could use a little electrolyte replenishment!